In an analytics stack data flows from apps > to warehouse > to analytics > to dashboards.
And that’s great… until the source data doesn’t actually contain the information you need for the metric you’re trying to report, which in my experience is ALWAYS.
What happens then?
You inject data wherever you can.
You live without the metric.
Or you stack assumptions, averages and workarounds that everyone knows are wrong and you add comments like “we know this isn't accurate because…”.
Sound familiar? I suspect it does. I’ve seen it in almost every business I’ve worked with.
In an analytics stack data flows from apps > to warehouse > to analytics > to dashboards.
And that’s great… until the source data doesn’t actually contain the information you need for the metric you’re trying to report, which in my experience is ALWAYS.
What happens then?
You inject data wherever you can.
You live without the metric.
Or you stack assumptions, averages and workarounds that everyone knows are wrong and you add comments like “we know this isn't accurate because…”.
Sound familiar? I suspect it does. I’ve seen it in almost every business I’ve worked with.
Author: Joe Wright
Business Intelligence doesn't have to be a one-way-street
The truth is simple:
Good BI starts with good operational applications. If the data isn’t captured at source, it doesn’t matter how clean your warehouse is.
But until recently, building apps to plug those gaps wasn’t practical for most companies. So what can you do?
Off-the-shelf tools? Hard to evaluate, barely integrate, and you end up shuffling data around like it’s manure.
Big SaaS? Expensive, bloated with features you don’t need, and disruptive to adopt.
In-house dev? Slow, risky and costs a fortune before you see anything useful.
Agencies? They don’t understand your business deeply enough to design the right workflows.
Then came AI.
Everyone talks about “vibe coding”, but here’s the truth:
AI can build fast, but it still doesn’t understand you or your operations.
That’s where ATP comes in.
We work with you to design your workflows properly, and then we use AI to build your application almost in real time. Features in minutes. Full systems in days. Tweaks and improvements on the fly.
Recently we built a multi-shipment and product profitability platform with a customer ordering portal, inventory management, and shipping integrations… in two weeks! The scaffolding took two days. The rest was feature upgrades and automation.
AI alone doesn’t speed you up.
AI + the right process + people who understand your business absolutely does.
If you’ve got data gaps, operational friction, or clunky processes you’re papering over in BI…there’s a faster, cleaner, cheaper way to fix it now.
