In today's climate of inflation, rising taxes, and wage pressures, businesses face constant margin erosion. For owners, operators, and investors, the burning question remains: how can you improve profitability without cutting corners or compromising operational integrity? The answer lies in a surprising but powerful area - Goods Not For Resale (GNFR) procurement. Often overlooked, GNFR is packed with untapped value that, when managed strategically, can transform your bottom line.

In today's climate of inflation, rising taxes, and wage pressures, businesses face constant margin erosion. For owners, operators, and investors, the burning question remains: how can you improve profitability without cutting corners or compromising operational integrity? The answer lies in a surprising but powerful area - Goods Not For Resale (GNFR) procurement. Often overlooked, GNFR is packed with untapped value that, when managed strategically, can transform your bottom line.
Author: David Kendall
Unlocking Hidden Profits: The GNFR Opportunity Most Businesses Miss
In today's climate of inflation, rising taxes, and wage pressures, businesses face constant margin erosion. For owners, operators, and investors, the burning question remains: how can you improve profitability without cutting corners or compromising operational integrity?
The answer lies in a surprising but powerful area - Goods Not For Resale (GNFR) procurement. Often overlooked, GNFR is packed with untapped value that, when managed strategically, can transform your bottom line.
A Proven Profit Lever—Backed by Results
At ATP, GNFR procurement isn’t just something we do, it’s one of our core specialisms. We work with private equity firms and their portfolio companies, backed by a dedicated in-house team of qualified accountants and seasoned procurement experts.
Over recent months, we've delivered multi-million-pound profit improvements for leading manufacturers, retailers, and distributors. By redesigning and optimising their GNFR contracts, we’ve uncovered huge savings in key spend categories. One standout area right now? Logistics - from parcel delivery to ocean freight, pallets, and haulage.
Take GSF Car Parts, for example. We helped them save over £2 million annually on parcel logistics alone. At a typical earnings multiple, that equates to a £16+ million boost in business valuation. This is not theoretical - it’s real, measurable impact.
Why Most Businesses Miss This
GNFR covers everything businesses need to operate but don't directly sell; think IT systems, packaging, facilities, payment solutions, legal services, and more. And here's the challenge: these costs are fragmented across hundreds of suppliers, making them difficult to assess, let alone optimise.
That’s where we come in.
We bring independent insight, deep market intelligence, and a clear view of what others in your sector are paying. Because we manage hundreds of millions in spend across clients, we often have far more leverage with suppliers than internal teams can achieve on their own.
Real-World Example: £5 Million Profit Target in Sight
We’re currently supporting a national high street retailer aiming to unlock £5 million in profit from GNFR by the end of 2025. Their team is capable but lean, and with 300+ suppliers to review, it’s simply not feasible to tackle alone.
Our remit includes:
Carriage and 3PL warehousing
Packaging and IT systems
Facilities management and temporary labour
Professional services, payment solutions, and more
And we’re going beyond cost-cutting. We’re reworking contracts, improving supplier KPIs, driving sustainability gains, consolidating vendors, and enhancing working capital.
No Savings, No Fee: A Partnership Model That Works
Here’s what sets us apart: we don’t charge traditional consultancy fees. Instead, we designed a model where our interests are fully aligned with our client’s success. Aside from a modest retainer to cover overheads, we only get paid when you save. If there are no savings, there’s no fee. It’s that simple.
We’re confident in our ability to deliver—and we’re willing to take the risk to prove it.
This Is a Genuine Opportunity
If you’re looking for ways to enhance profitability without compromising your business, GNFR procurement is likely your biggest hidden asset. The savings can be substantial. The value creation can be transformational. And the process doesn’t have to be painful.
We’re here to help you unlock it.
Stay tuned, we’ll be sharing more success stories soon.
David Kendall