AD Williams

Following redlight signals around business viability the team was asked by the investors to conduct commercial & operational due diligence prior to any further investment.

A turnaround plan was accepted by the investors & we were engaged to deliver it.

AD Williams

Following redlight signals around business viability the team was asked by the investors to conduct commercial & operational due diligence prior to any further investment.

A turnaround plan was accepted by the investors & we were engaged to deliver it.

Our impact

ATP deployed both a Chairman and a Commercial Director to lead a companywide transformation plan, achieving immediate stabilisation. Key elements included:

  • EBITDA improvement of £2.5m p.a. through headcount optimisation, branch closure, GNFR procurement, rebates, and margin improvements.

    • Full property review: circa £300k annual savings

    • Procurement: circa £560k savings

    • Branch rationalisation: closure of Uxbridge site, saving circa £370k EBIT p.a.

  • New operating model – leaner SOPs, minimum agreed standards, and stronger Health & Safety controls.

  • Data-driven insights – Power BI dashboards, automated KPI reporting, Ops Balanced Scorecard, and a Customer Profitability Dashboard to optimise mix and profit per customer.

ATP played a pivotal role in strengthening the business and positioning it for sale, creating buyer interest and extending the runway to maximise investor returns. We helped manage a structured sale process - first testing market appetite through a managed approach, then moving quickly into an accelerated transaction to capture opportunities. When external pressures such as creditor stretch, funding constraints and a slowing market made an AMA process unavoidable, ATP helped secure the best possible outcome. We delivered a sale of 80% of the company to two trade buyers, safeguarding a significant number of jobs and protecting value for both creditors and customers.

Status:
Realised

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