AD Williams
Accident repair group, operating across 12 sites in the Southeast, with annual turnover of £40m.
Facing concerns over business viability, AD Williams’ investors engaged ATP to conduct commercial and operational due diligence before committing further funds. ATP rapidly identified critical weaknesses, designed a credible turnaround plan, and was subsequently appointed to support the management team in its execution.

AD Williams
Accident repair group, operating across 12 sites in the Southeast, with annual turnover of £40m.
Facing concerns over business viability, AD Williams’ investors engaged ATP to conduct commercial and operational due diligence before committing further funds. ATP rapidly identified critical weaknesses, designed a credible turnaround plan, and was subsequently appointed to support the management team in its execution.
Our impact
ATP deployed both a Chairman and a Commercial Director to lead a companywide transformation plan, achieving immediate stabilisation. Key elements included:
EBITDA improvement of £2.5m p.a. through headcount optimisation, branch closure, GNFR procurement, rebates, and margin improvements.
Full property review: circa £300k annual savings
Procurement: circa £560k savings
Branch rationalisation: closure of Uxbridge site, saving circa £370k EBIT p.a.
New operating model – leaner SOPs, minimum agreed standards, and stronger Health & Safety controls.
Data-driven insights – Power BI dashboards, automated KPI reporting, Ops Balanced Scorecard, and a Customer Profitability Dashboard to optimise mix and profit per customer.
ATP played a pivotal role in strengthening the business and positioning it for sale, creating buyer interest and extending the runway to maximise investor returns. We helped manage a structured sale process - first testing market appetite through a managed approach, then moving quickly into an accelerated transaction to capture opportunities. When external pressures such as creditor stretch, funding constraints and a slowing market made an AMA process unavoidable, ATP helped secure the best possible outcome. We delivered a sale of 80% of the company to two trade buyers, safeguarding a significant number of jobs and protecting value for both creditors and customers.

- Status:
- Realised