Forest Garden
With accelerated growth in its online channel, Forest Garden required a clear and coherent pricing strategy to optimise profitability across all channels whilst addressing the issue presented by greater transparency of online pricing.
Forest Garden
With accelerated growth in its online channel, Forest Garden required a clear and coherent pricing strategy to optimise profitability across all channels whilst addressing the issue presented by greater transparency of online pricing.
Our impact
Deliverables
Detailed analysis was undertaken on 12-month transactional data across 400 SKUs and 220 individual customers. The outputs from the resultant strategic pricing review delivered:
A clear understanding of contribution by channel and for each of the top 10 key accounts.
An appropriate and consistent price framework rewarding customers for scale and investment to the brand.
A coherent price hierarchy across categories and the introduction of a formal competitor price tracking mechanism.
£500,000 gross margin improvement following execution of a revised pricing strategy.
- Status:
- Realised
