Delivery of a £3.5m profit transformation plan including:

• A detailed category and space review by store culminating in the exit of womenswear clothing, extension of business casual wear for men and store refit of c80% of the estate.

• Head office right-sizing with a reduction of head count (c20%) and the consolidation of prime Central London space from 3 floors to 2.

• £0.5m savings in ‘back office’ procurement, consumption and processing costs.

• Identification and subsequent sell-through of £4m of obsolete stock including management of outlet stores, new temporary ‘pop-up’ locations and online trading.